GAETANO “NINO” MICELI - CV

WORK ADDRESS

University of Calabria

Department of Business and Law Sciences

Via Pietro Bucci – Campus di Arcavacata

87036 Rende (CS) – ITALY

Phone: +39 0984 492162

E-mail: Questo indirizzo email è protetto dagli spambots. E' necessario abilitare JavaScript per vederlo.

HOME ADDRESS

Via Bologna, 21

87032 Amantea (CS) – ITALY

PERSONAL INFORMATION

Born: March 11, 1976, Cosenza

Country of Citizenship: Italy

Marital Status: married on September 16, 2006

ACTUAL POSITION

Assistant Professor of Management and Marketing Research, University of Calabria

National Application as an Associate Professor was positively evaluated (December 23 2013)

EDUCATION

- 2006-2009

PhD in Business Science, University of Calabria – Defense of Dissertation on December 15, 2009 (supervisors: Michele Costabile and Maria Antonietta Raimondo)

2004-2006

M.Phil. in Business, track Marketing, cum laude, CentER, Tilburg University, The Netherlands (supervisor: Rik Pieters)

- 2003

Visiting Student at the Robert Smith School of Business, University of Maryland (U.S.A.), March-August (supervisor: Venkatesh Shankar)

- 2002

“Quantitative Marketing Research: Advanced Course”, SDA – Università Bocconi, Graduate School of Management

“Quantitative Marketing Research: Basic Course” SDA – Università Bocconi, Graduate School of Management 

“Qualitative Marketing Research” SDA - Università Bocconi, Graduate School of Management

- 2001

Laurea (MSc), Business Administration, University of Calabria, Italy. Score: 110/110 cum laude (supervisor: Michele Costabile)

AWARDS AND APPOINTMENTS 

Ad hoc Reviewer for Journal of Interactive Marketing, International Journal of Research in Marketing, Journal of Business Research, European Journal of Marketing, Mercati e Competitività and Economia & Management.

 Award for the 2009 and 2013 best paper published in “Mercati e Competitività”.

Session chair in the “Consumer Behavior” track, 37^ EMAC Conference, May 27-30 2008, University of Brighton, United Kingdom.

Session chair in the “Consumer Behavior” track, 47^ EMAC Conference, May 29-June 1 2018, University of Strathclyde, United Kingdom.

Top-ten paper based on Doctoral Dissertation, 37^ EMAC Conference, May 27-30 2008, University of Brighton, United Kingdom.

Top-ten MSc Dissertation (“Measurement of Customer Loyalty: An Application of Structural Equation Models on Data from Mobile Telephone Business”) in the “Customer Service” track,  for the assignment of the “Paolo Galli Award”, promoted by Vodafone Italy.

Member of the Commitee of the PhD program in Economics and Managerial Decisions, University of Calabria.

Winner of the SIR Program Grant, Italian Ministry for Education, University and Research (MIUR), with the project "Communicating the creative process in arts and sciences: lay theories and self-presentation tactics in creativity promotion".

RESEARCH INTERESTS

Structural Equation Modeling

Product Personalization

Copycat brands and similarity perception

Cognitive flexibility

Visual and conceptual complexity in logo design

Measurement of motivation in green consumption behavior

Communication of the creative process

TEACHING EXPERIENCE

Basic marketing, undergraduate level, University of Calabria

Marketing Research, undergraduate and graduate levels, University of Calabria

Web Marketing, undergraduate level, University of Calabria

Structural equation modelling, multivariate statistics, basic econometrics, mediation and moderation, Doctoral level, University of Calabria

PUBLICATIONS – INTERNATIONAL JOURNALS

  • Miceli G., Ricotta F., Costabile M., 2007, “Customizing Customization: A Conceptual Framework for Interactive Personalization”, Journal of Interactive Marketing (impact factor 1.457), vol. 21 (2), 6-25.
  • Raimondo M.A., Miceli G., Costabile M., 2008, “An Evolutionary View of Customer Loyalty: The Role of Relational Equity”, Journal of Service Research (impact factor 1.14), 11 (2), 142-160.
  • Scopelliti I., Miceli G., Raimondo M.A., 2009, “Breaking Through Complexity: How the Interplay Between Visual and Conceptual Complexity Affects Logo Evaluation across Repeated Exposures”, Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN: Association for Consumer Research, vol. 63 (11), 1121-1128.
  • Miceli G., Pieters R., 2010, “Looking more or less alike: Determinants of Perceived similarity between copycat and leading brands”, Journal of Business Research (impact factor 1,296).
  • Miceli G., Raimondo M.A., Farace S., 2013, “Customer attitude and dispositions towards customized products: The interaction between customization model and brand”, Journal of Interactive Marketing, 27(3) 209-225.
  • Miceli G., Scopelliti I., Raimondo M.A., Donato C., 2014, “Breaking Through Complexity: Visual and conceptual dimensions in logo evaluation across exposures”, Psychology & Marketing, 31(10), 886-899.
  • Herhausen D., De Luca L., Miceli G., Morgan R., Schoegel M., 2017, “When does Customer-Oriented Leadership Pay Off? An Investigation of Front-Stage and Backstage Service Teams”, Journal of Service Research, 20(4), 409-425.
  • Marozzo V., Raimondo M.A., Miceli G., 2018, “Can Packaging Color Influence Consumers’ Willingness To Pay? Evidences of the Au Naturel-Colored Packaging Effect”, in Advances in Consumer Research, Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN.

 

PUBLICATIONS – ITALIAN JOURNALS (WITH DOUBLE BLIND REVIEW)

  • Costabile M., Raimondo M.A., Miceli G., 2004, “Un modello dinamico di customer loyalty: evidenze empiriche da una analisi intergruppo con modelli di equazioni strutturali", Finanza Marketing e Produzione, n. 4, 71-98.
  • Miceli G., Molteni L., Costabile M., 2004, “Lo stato degli studi sulla customer satisfaction: alcune evidenze empiriche a supporto di un approccio contingente”, Statistica Applicata, vol. 16, n.4, 1-33.
  • Costabile M., Ricotta F., Miceli G., 2005, “La personalizzazione dell'offerta in ambienti digitali: un modello per il dynamic profiling dei clienti”, Economia & Management, n.1, 61-80.
  • Raimondo M.A., Miceli G., 2005, “La concettualizzazione e la misurazione del valore per il cliente", Mercati e Competitività, vol. 2 (2), 75-104.
  • Raimondo M.A., Miceli G., 2009, “Un modello formativo per la misurazione del valore per il cliente”, Mercati e Competitività, n.2, 83-103.
  • Raimondo M.A., Miceli G., Farace S., 2009, “Customer Intimization: segni e simboli individuali nella personalizzazione dell’offerta”, Finanza Marketing e Produzione, settembre, 31-55.
  • Scopelliti I., Miceli G., Raimondo M.A., Donato C., 2011, “Breaking Through Complexity: gli effetti di complessità visiva e concettuale sulla valutazione dei loghi”, Mercati e Competitività, n.2, 77-97.
  • Raimondo M.A., Miceli G., Farace S., 2013, Self o mass branding? La relazione tra personalizzazione e marca, Mercati e Competitività, n. 4, 149-171. 
  • Raimondo M.A., Farace S., Miceli G., 2018, “User-Generated Systems of Signs and Meanings in product customization: Taxonomies and research directions”, Mercati e Competitività, n. 2, 61-83.

 

BOOKS AND BOOK CHAPTERS

    • Miceli G., 2002, “I modelli di equazioni strutturali”, in Lanza A., Imprenditorialità e Capitale Sociale. I sistemi di imprese tra mercato e istituzioni, Carocci, Milano.
    • Miceli G., 2004, “Una rassegna degli studi sulla customer satisfaction”, in Raimondo M.A. (2004), “Le relazioni di mercato dell’impresa. Analisi, misurazione e management”, Milano, Egea.
    • Miceli G., 2008, “La personalizzazione collaborativa dell’offerta: modelli e processi di marketing management”, McGraw-Hill, Milano.
    • Miceli G., 2013, “Mediazione e moderazione nella prospettiva dei modelli di equazioni strutturali”, in Barbaranelli C., Ingoglia S. (eds.), “I modelli di equazioni strutturali: temi e prospettive”, Milano, LED.
    • Miceli G., Barbaranelli C., 2015, "Structural Equations Modelling: Theory and Applications in Strategic Management", in Dagnino G.B. e Cinici M.C. (a cura di) "Strategic Management: A Research Method Handbook", Routledge.
    • Miceli G. (2018), “La comunicazione del processo creativo nelle arti e nelle scienze”, Egea, Milano.
    •  

      CONFERENCES PROCEEDINGS

          • Costabile M., Raimondo M.A., Miceli G., 2002, “A dynamic model of Customer Loyalty: an empirical evidence”, Proceedings of the 31^ EMAC Conference, May 28-31, Braga, Portugal.
          • Costabile M., Raimondo M.A., Miceli G., 2002, “A dynamic model of Customer Loyalty. Some empirical evidences supporting a customer buying behavior model”, Proceedings of the the Summer Marketing Educators’ Conference, American Marketing Association, August 3-6, San Diego, U.S.A.
          • Miceli G., 2003, “Trust, Dependence, and Cooperation as Determinants of Long-Term Orientation in Buyer-Seller Relationships”, Proceedings of the “2nd Workshop on Trust within & between Organizations”, EIASM, October 23-24, Amsterdam, The Netherlands.
          • Costabile M., Ricotta F., Miceli G., 2003, “La personalizzazione dinamica dell’offerta in ambienti digitali: un modello pentadimensionale per il dynamic profiling dei clienti”, competitive paper presented at the III International Congress Italy–France “Le tendenze del marketing in Europa”, November 28-29, Venezia, Italy (also published in “Revue Française de Marketing”, 2004).
          • Costabile M., Ricotta F., Miceli G., 2004, “A conceptual model for the dynamic profiling of e-customers”, Proceedingsof the 33^ EMAC Conference, May 18-21, Murcia, Spain.
          • Costabile M., Ricotta F., Miceli G., 2004, Profiling and Segmenting Customers on the Internet: An Analytical Framework for Dynamic and Interactive Personalization”, Proceedingsof the Summer Marketing  Educators’ Conference, American Marketing Association, August 6-9, Boston, U.S.A.
          • Miceli G., Pieters R., 2008, “Looking more or less alike: The effects of copycat structure and information processing mode on perceived similarity”, Proceedings of the 2nd Thought Leaders International Conference on Brand Management, April 15-16 2008, The Birmingham Business School, University of Birmingham, United Kingdom.
          • Miceli G., Raimondo M.A., Farace S., 2008, “Why do consumers integrate products with their own signs ? Introducing “Intimization””, Proceedingsof the 37^ EMAC Conference, May 27-30 2008, University of Brighton, United Kingdom.
          • Miceli G., Scopelliti I., Raimondo M.A., 2009, “The effects of visual and conceptual complexity on logo evaluation across repeated exposures”, Proceedings of the 38^ Conferenza EMAC, May 26-29  2009, University of Nantes, France.
          • Miceli G., Raimondo M.A., Farace S., 2011, “Self or mass branding? The relation between customization and brand”, Proceedingsof the 40^ EMAC Conference, May 24-27 2011, University of Lubiana, Slovenia.
          • Barbarossa C., Miceli  G., De Pelsmacker P., 2012, “Measuring eco-friendly consumption      motivation: development and validation of an efficient measurement scale”, Proceedingsof the 41^ EMAC Conference, May 22-25 2012, University of Lisbon, Portugal.
          • Miceli G., Raimondo M.A., Farace S., 2012, “Consumer symbols vs. firm symbols in self-identity      communication: the interaction between customization and brand”, Proceedings of the First International Society for Consumer Psychology (SCP) Conference June 29 – July 1, Firenze.
          • Miceli G., Raimondo M.A., Farace S., 2013, "Customization and brand in customer identity communication", Proceedings of the European Conference of the Association for Consumer Research (EACR), July 4-7 2013, IESE Business School Barcelona, Spain.
          • Marozzo V., Raimondo M.A., Scopelliti I.,  Miceli G., 2016, “The effect of natural color package on perceptions of product dangerousness for consumers’ health”, Proceedings of the 45^ EMAC Conference, May 24-27 2016, BI Norwegian Business School, University of Oslo, Norway.
          • Miceli G., Scopelliti I., Raimondo M.A., 2017, “Insight or effort? Communicating the creative process in arts and sciences”, Proceedings of the 46^ EMAC Conference, May 23-26 2017, University of Groningen, the Netherlands.
          • Donato C., Miceli G., 2017, “A two-edged sword: Immediate and complementary responses to disgust”, Proceedings of the XIV Conference of the Italian Society of Marketing, October 26-27, Bergamo.
          • Marozzo V., Raimondo M.A., Miceli G., 2017, “The Effect of Au Naturel Color on Consumers’ Willingness To Pay. The Moderating Role of Product Category and Cognitive Load”, Proceedings of the XIV Conference of the Italian Society of Marketing, October 26-27, Bergamo.
          • Miceli G., Raimondo M.A., Scopelliti I., 2017, “Communicating the Creative Process: Preferences for Insight and Effort Differ across Domains and Audiences”, Proceedings of the XIV Conference of the Italian Society of Marketing, October 26-27, Bergamo.
          • Miceli G., Scopelliti I., Raimondo M.A., 2018, “Optimal presentation strategies of the creative process leading to artistic products”, Proceedings of the 47^ EMAC Conference EMAC, May 29-June 1 2018, University of Strathclyde, United Kingdom.

       

      TEST SCORES

      TOEFL SCORE (Computer-based): 263

      GMAT SCORE: 690 (92th percentile)

      SOFTWARE CAPABILITIES

      Ms Excel, Ms PowerPoint, Ms Front Page, Ms Word, SPSS, Stata, Eviews, Lisrel 8.80, MlWin, Latent Gold.

      LEISURE INTERESTS

      Football, Tennis, Music/Guitar, Reading